Headline of the Day: Source Comic Book Resources
Below you’ll find the sales estimates for comics and trade paperbacks sold in the direct market for July, 2012. The sales numbers below are estimates based on the information provided by Diamond Comics Distributors earlier this month. Sales estimates for June, 2012 can be found here.
There are a couple of things to keep in mind when reading this data. These numbers are just estimates for the sales through Diamond to direct market retailers. It does not include any sales outside of the Diamond channel such as newstands, book stores or overseas markets. Since the majority of habitual comic book readers are served through this sales channel, these numbers are a good indicator of the core sales trends at the retail level. While not all copies will sell to readers, each retailer is buying what they think they can sell so the trends at the retail level should be a close enough reflection of the sales trends at the reader level for the purposes of discussion.
The breakdowns are for just the top comics and top trades listed below. These are not the overall market share. I only deal with numbers that I can see and kick around in my ever evolving number crunching system. Sometimes the numbers get a bit battered and bruised in the process.
The estimated total sales for the 300 comics was 6,898,914 comics which is down by 134,472 units from June and up by 1,013,232 units from July 2011. Marvel Comics had the largest percentage of the top 300 comics with 38.39% of the total units sold followed by DC Comics with 36.72%.
Image Comics’ “The Walking Dead” #100 was the top-selling single issue for July, with estimated sales of 335,129 while the chromium cover charted at #70 with sales of 30,973 for a combined total of 366,102. While this comes in lower than Image’s publicized sales number of 383,612, it should be noted again that the numbers below only represent sales in the U.S., not overseas. The top selling comic from Marvel Comics was “Avengers vs X Men” #7 in slot 2 with an estimated 179,233 units and for DC Comics was “Batman (2011)” #11 in rank 4 with an estimated 127,228 units.
The estimated total sales for the 300 trades was 351,688 trades which is down by 13,215 units from June and up by 28,710 units from July 2011.
Click here to view full article and sales estimates for July 2012.
Get the latest comic book, gaming, sci-fi, movie, cosplay and animation news on The Ninja Report, containing sourced and aggregated news from every corner of the internet and updated every ten minutes! Never miss another headline, preview or breaking story, Ninja Nation! Once your done with the news check out the awesome cosplay over at our sister site Cosrater.com.